Wednesday, 28 September 2011

Spring to the top of the class with our water giveaway

A recent study showed that drinking a recommended 1.2 litres of water a day helps to keep children calm and increases their concentration as part of a healthy & happy lifestyle, which ultimately means a more focused classroom.

As a result we have launched a massive campaign in association with Highland Spring water across Scotland to highlight the benefits of keeping children hydrated and the positive effect it has on their studies.

Over 450 schools across Scotland are taking part in the biggest giveaway of bottled water to help encourage pupils to drink more water and stay hydrated throughout the day. Over 150,000 bottles of water will be given away to pupils FREE OF CHARGE during this campaign.

The bottles of water will be available for children to pick up from our Day Today or Day Today Express stores. There are 212 Day Today / Day Today Express convenience stores located throughout Scotland’s central belt. Each store plays a vital role in supporting their community and are keen to work with their local schools to promote the health benefits of keeping hydrated.

A T.V advertising campaign has been launched to promote the initiative, which you may have seen on STV whilst watching programmes such as Loose Women, Jeremy Kyle, Emmerdale or Coronation Street. If you haven't managed to see it yet, here it is:

The campaign is running from now until the 1st of October and we hope to encourage and help kids drink their way to more hydrated and focused day. To find your nearest Day-Today or Day-Today Express store go to . You can also find great deals in and around the Glasgow on

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